Combine For the Best of Both Worlds

Tags

, ,

In this article, I’m going to discuss combining traditional and online marketing ideas. There are some things that are done in each world that can be combined into the other. Having a seamless integration of the two can help to lower your marketing budget and get more accomplished with less effort. Generally, most companies spend between 15% and 50% of their marketing budget specifically on online activities. For this article, we’re going to assume that you’re somewhat of an established business that wouldn’t want to destroy all of its traditional marketing methods. Perhaps the online ones would benefit you better in the long run, but for our purposes, we are going to say a little of both is the best.
To decide the amount you spend, you obviously have to assess what sort of company you are. If you’re company that just makes blogs, you’ll probably want to focus more on online techniques. If you’re a manufacturing company, you will probably still have some traditional marketing methods. The size of your company will also determine the amount of budget spent on online versus traditional advertising. Because most companies see more results with less money with online advertising, a smaller company will probably want to have a larger budget focused on online advertising.
Print advertising is pretty typical in traditional marketing. The same sort of thing can be done online, but usually you’re using a lot less print. People who use paid Google ads and things like that are trying to fit their message into a very small space. I know that the spaces you fill in newspapers are also small unless you pay for very large ones, but normally this even less freedom online. This means you need to be even more creative than you would’ve in a traditional marketing method. You also need to be far more efficient because of the less words situation.
If you do e-commerce marketing, whether by through catalog or direct marketing, you still might do the same thing online. You can set up an e-commerce site and run your business that way. In fact, resource wise, having e-commerce site is way less wasteful than mailing out catalogs. This is an important consideration to make between the two types of marketing. It’s the same thing with mail. Some people send mail to all their clients, and sometimes it works and sometimes it doesn’t. E-mail advertising online is definitely one of those things that can cause a lot of bad things to happen. Spam is inevitable in these situations, and some people are prosecuted for sending too much mail. You most likely want to tiptoe through unsolicited mailings. But if you want to keep a customer database that includes their e-mails and send them coupons and other promotions and offers, this might be a smart idea.
The final thing I’ll mention right now is that video advertising can get you far online. Paying for commercial space is not the same thing anymore. If you’ve got a giant budget, sure you’ll go far advertising on the Super Bowl. But most companies don’t have that sort of budget. If you know how to make videos, you can translate those skills into an online advertising extravaganza. You can make videos that represent your company and upload them to YouTube. This is a very smart way to creatively use a new type of media.
I’ll continue with more on the subject in my next article. For now, watch this for some more ideas.

Keys of Internet Marketing

Tags

, ,

I’m going to do a specific discussion about some components within Internet marketing. First, as copyright goes, things are very different on the Internet. Search engines have algorithms and tools for finding identical content easily. If content is stolen, it can be reported back to the original owner, and the thief might face a lawsuit. Even Google images can be easily traced back to the sources if you just copy and paste it on a blog. Even if the name is changed, the original image has a code that Google recognizes. It’s insane to think that this is how things are being done, but it’s it’s in a way that makes sense to protect the original copyright owners.

Because media has changed so much, the Internet has become an incredible way to market and advertise an idea. But this also means that a degree of caution must be in place to ensure that a work either has clearance from the owner, or is not stolen whatsoever. If you want to re-summarize an article posted on your blog, you’re welcome to. But if you steal an article word for word and don’t attribute it back to the original source, you are stealing content and Google is likely to devalue that content. That leads me to another idea: the idea of syndication.

If you write an article and post it online, people might post it on their blogs as well. Is this a problem? If they don’t credit you as the source of the article, it is. But if they do credit you, this is just another place for your articles getting publicity. It should be said that syndication is a desirable outcome for your work. So somebody asked a repost your article, as long as they’re giving you credit for it, it’s best to do this. This also provides you with valuable links back to your blog or site, which will help to boost it in the search engine results.

When you’re advertising on your site, whether you’re selling a product for a company, yourself, or anything else, you need to make sure your content is unique and interesting. You don’t have to be the world’s greatest writer, but if you put in a lot of effort to make your content at least readable, customers are more likely to stick around and check it out. If you make a bunch of spammy, awfully put together garbage, no one is gonna want to stick around on your website and read your documents. This should be fairly obvious to those involved in the world of marketing. Anytime you go to a site and find a bunch of spammy comments and garbage content, you’re less likely to stick around and try to find a nugget of worthwhile content amongst it. It’s usually quickly assumed that these sites are just hosting spam, so most people aren’t interested in them anyway.

I hope that this gives you some input into the way that you should be approaching your content. You shouldn’t steal from somewhere else, unless you want to pass on a proper link to that site. In fact, that would be okay, except that you’re sending traffic away from your site somewhere else. So I think it’s better off for your own site, if you actually want traffic, to assemble your own content. Spend some time on it and make sure it looks pretty good. If you do this, you’ll ensure that the search engines like your website, along with your viewers.

In and Outs of Internet Marketing

Tags

,

Online marketing is very similar and very different to traditional marketing. If you take the steps that you follow, they look very similar. However, there are some major differences between the two when it comes the specifics. If you don’t research this, you may find yourself wasting a lot of time when dealing with an online marketing project. And before I go any further, digital marketing, online advertising, or whatever else you hear people say, is still the same thing. There’s no difference between all these ideas, even if someone tries to tell you there is.

As with traditional marketing, you need to start with an idea, philosophy, or product to sell. And like with traditional marketing, you need somebody to sell it to. And even if you’ve got these things covered, you still need to facilitate an exchange somehow. The key with online marketing is your presentation. You need to make sure that your presentation is not the thing you’re selling. You need to make sure that the thing you’re selling is featured in the presentation, but that the presentation doesn’t get confused for being the product being sold. Let me explain a little bit further.

If you make a website for your for your company, you need to decide what purposes it will serve. If you drive traffic to the website, that doesn’t necessarily mean that any of the traffic is going to come from customers. You need to make sure that the people visiting your website know why they’re visiting the website, and that they actually want to visit it. This is sometimes called a conversion, and is highly relevant in search engine optimization. You want a successful visitor to your website, not someone that you tricked into visiting it. There should be a very clear line between these two things. If you’re not sure, you might want to take a step back and do some more research before you continue with your project.
A simple example would be a blog that used to promote traffic to your business. You might promote it all over the Internet, but you might just get traffic to your blog. Even though the blog only points your company’s website, the traffic isn’t necessarily making it there because you’re just promoting the blog. And it’s not totally obvious with the purpose of the blog is. This would be a massive failure in online marketing.

Because the Internet lets us do a better job at generating our traffic sources, we need to make sure that we’re targeting the right people. I’ve already mentioned this, but I wanted to make sure that I rehashed it because it’s so important. The Internet lets you draw from hundreds of different advertising sources. You get customer bases through more ways than you could possibly ever get in person. Think about this information the next time you begin an Internet marketing project.

Image

If You’re Stuck, Exchange!

Tags

,

Do you ever wonder why marketing works? I’m not here to go into great detail about that procedure today. However, I am going to talk about exchanges. Sometimes it’s not about your success, but more so about facilitating the success. Marketing may or may not happen if everything is right, but it definitely will not happen if things are wrong. If you don’t focus on the exchange and ensure that all of its parts are whole, you’ll never be a successful marketer, no matter how great you think your product or service is.
You might be wondering if I’m talking about the free market when talking about exchanges. Yes, goods and services and money exchange hands in the free market. It’s assumed that the resources are going to the places where they are best allocated. However, there are some components of the free market that relate to marketing. Whether you think this economic structure is the best or not, some of its parts are totally necessary for successful marketing. Most things involve social interactions, so let’s focus on that a little bit more.
First of all, because this is a social business, there needs to be multiple people involved. You need to have two parties, and each party needs to have something that the other wants. Obviously if you want a good exchange to take place, it  had better be something great; but if you don’t have any money, and the business doesn’t have a product, no exchange will take place, other than perhaps some awkward conversation. I covered two things in this brief paragraph, the two parties, and the item that the other person wants. This seems basic, but when you find yourself stuck in a rut, unable to sell anything, look back at advice like mine.
The next thing you should focus on is communication. Yes, communication has changed so much in the last few decades, and that’s totally relevant for a business marketing its services. However, I’m going back to basics on some of this, so I am to talk about how it’s totally important that your customers can actually communicate with you. If you can’t communicate your company idea or brand to the customer, and the customer can’t communicate the questions, you might never have a transaction. It’s easy to see why communication is so important, given these circumstances.
Finally, free will is very important. If you don’t have the choice in making a decision, you’re less likely to buy the product. If you’re forced to buy, you’re likely to have buyer’s remorse or return the product. If your seller and you force people to buy your products, you’re not likely to have any customers. And given all of these components, it might make your company or you as a customer undesirable to work with. This is also going to prevent a sale. An undesirable company might have workers that have been abused in a Chinese factory, or it might just have a very rude salesperson. Either way, these things are hindering successful sales.
So it’s easy to see how these things all fit together. You may think that if all these conditions are met, you have more sales and you can deal with. This is simply not true. But if you are missing any of these parts, and exchange will not take place and you will be unsuccessful. So until I write some more, check out this video on marketing.

 

Learn About Marketing!

Tags

,

If you’ve decided to give marketing a shot, you’re in for a bit of a wild ride. It’s not what you think is. Or maybe you do know what it is. Doesn’t really matter one way or another, because the key here, is that most people don’t understand what marketing is. There is a difference between marketing and advertising, whether you believe it or not. Advertising is a component of marketing, but it’s not everything.

If you want to market for a company, you need to make sure that you focus on the key elements of marketing. There are couple conditions that have to be met in order for marketing to be possible. The most important one revolves around the definition of marketing. Marketing involves two crucial components, one being a company philosophy or idea, and the second being a way to get that idea out to the general public. Notice I said general public, not just customers. That image is so important when it comes to marketing, because anyone in the general public can tell anyone about your product. If your product is good, you want more and more people find out about it. That sort of word-of-mouth advertising is very important. But it’s not everything.

There also has to be the possibility of an exchange occurring. You need to have something that people want, and they need to have something that you want. It’s pretty obvious that the customers have money, and that’s what you want as a business. Maybe you just want customer satisfaction, and that’s great if you do, but for most people starting a business, money is the key focus. As long as those conditions are there, as well as the possibility of an exchange occurring, you can have successful marketing.

It doesn’t matter how you want to do marketing, it just matters that you involve more than just your marketing department. You need people from all parts of your company to contribute to your marketing meetings and ideas. You need information to flow freely between these departments, and then straight into the marketing division. This is so critical, because you want to actually convey what your company is truly about. If it’s just the marketing division trying to come up with everything, they might miss something that might be good or bad. It it means a detail that prevents you from a bunch of shame, they did their jobs well. But it’s better to contain that information in one place, cataloged and fully understood. You don’t want vagueness in a large company, so keep things under control.

This is just the beginning of marketing. I will provide you with some tips and ideas and things that work for me. I’ll provide you with some strategies and other ideas that you can use in your own marketing. This is not about how to get rich quick, but how you’re going to build a solid relationship with your customer base.Image