Online marketing is very similar and very different to traditional marketing. If you take the steps that you follow, they look very similar. However, there are some major differences between the two when it comes the specifics. If you don’t research this, you may find yourself wasting a lot of time when dealing with an online marketing project. And before I go any further, digital marketing, online advertising, or whatever else you hear people say, is still the same thing. There’s no difference between all these ideas, even if someone tries to tell you there is.
As with traditional marketing, you need to start with an idea, philosophy, or product to sell. And like with traditional marketing, you need somebody to sell it to. And even if you’ve got these things covered, you still need to facilitate an exchange somehow. The key with online marketing is your presentation. You need to make sure that your presentation is not the thing you’re selling. You need to make sure that the thing you’re selling is featured in the presentation, but that the presentation doesn’t get confused for being the product being sold. Let me explain a little bit further.
If you make a website for your for your company, you need to decide what purposes it will serve. If you drive traffic to the website, that doesn’t necessarily mean that any of the traffic is going to come from customers. You need to make sure that the people visiting your website know why they’re visiting the website, and that they actually want to visit it. This is sometimes called a conversion, and is highly relevant in search engine optimization. You want a successful visitor to your website, not someone that you tricked into visiting it. There should be a very clear line between these two things. If you’re not sure, you might want to take a step back and do some more research before you continue with your project.
A simple example would be a blog that used to promote traffic to your business. You might promote it all over the Internet, but you might just get traffic to your blog. Even though the blog only points your company’s website, the traffic isn’t necessarily making it there because you’re just promoting the blog. And it’s not totally obvious with the purpose of the blog is. This would be a massive failure in online marketing.
Because the Internet lets us do a better job at generating our traffic sources, we need to make sure that we’re targeting the right people. I’ve already mentioned this, but I wanted to make sure that I rehashed it because it’s so important. The Internet lets you draw from hundreds of different advertising sources. You get customer bases through more ways than you could possibly ever get in person. Think about this information the next time you begin an Internet marketing project.